We’ve all heard the testimonials that cloud, mobility, social computing and advanced analytics will help engage customers and grow the business, but creating a strategy for investing in and implementing the right solutions that support your specific business objectives can be challenging. And that applies to all businesses, no matter the industry. Customer acquisition, underwriting, policy administration, billing and claims-all of these have the potential to be improved radically by digital innovations. But with so much hype around solutions and approaches, it’s easy to get lost in the technology and forget that “going digital” should be-first and foremost-about creating business value. No commercial sector will be left unchanged by the advances in technology emerging today, including the insurance industry.
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